Why you need to be using LinkedIn for your job search

Why should you use LinkedIn for your job search?

It's no secret that LinkedIn is the top professional social networking site with 27 million profiles in the UK alone. 87 per cent* of recruiters use LinkedIn as part of their candidate search, and if you only update your LinkedIn profile every now and then, you're missing out on what LinkedIn can do for you!

So we've written a guide on how you can use LinkedIn to its fullest to help you expand your network and land your next job.

Not having LinkedIn is a serious mistake!

Being invisible online in 2019 is often viewed with some suspicion by employers and recruiters as it looks like you have something to hide. Your lack of visibility is a bad sign: are you out of touch, behind the times, or using a fake name?

Employers are less likely** to contact an applicant they cannot find online because they "expect candidates to have an online presence."

You could also be mistaken for someone with the same or similar name who has a bad online presence that you do not want to be associated with.

A study found that 93% of recruiters indicated that they were likely to look at a candidate's social profile, and 42% of those recruiters have reconsidered a candidate based on what they found - both positive and negative.***

Here's how to create the perfect LinkedIn profile:

The first essential to creating an attractive and persuasive profile on LinkedIn is your profile headline, this is where you describe yourself and what you're looking for, make sure this is directly related to the role you're looking for and includes examples that prove your skills and capabilities.

Ensuring you are using relevant terminology and keywords so that employers/recruiters can use these search terms to find you.

Your profile picture:

NOT including a LinkedIn profile photo can sabotage your job search, as mentioned above, if you have no photo employers/recruits will think “What is this person trying to hide?”

Your photo is the first thing that people see when they open your LinkedIn Profile so choose wisely. You should select an appealing photo for your profile, choosing one that strikes the right image and professional tone. Don't use a poorly lit, out of focus, or skewed photo as this will do you no favours, and definitely stay away from group photos, or a selfie from a night out as this does not project the image you are looking for.

Career History:

Your LinkedIn profile gives you the option to include details of your employment history and skills, you should treat this exactly the same way as in your CV. Ensure that these are achievement focused, showing how you have added value to your organisation rather than just providing a list of factual information about dates and duties.

Potential employers who have shortlisted your CV will look at your LinkedIn profile to ensure there is no discrepancy between the two. Make sure your CV and LinkedIn are consistent.

Remember that your current employer, colleagues, business contacts, peers, etc. can all look at your LinkedIn profile, so ensure any claims you make in regards to achievements, education, qualifications etc. are all accurate otherwise you may be challenged by someone who knows the truth.

Other features:

Your LinkedIn Profile is pretty similar to writing an online CV, but there are aspects of LinkedIn that offer some useful features for your job search:

  • Endorsements are personal testimonials used like reviews to persuade potential employers, ask your friends, colleagues, managers etc to write a positive review of your work and capabilities to spice up your profile. This will make you look credible and authentic.

  • Create your own personal PR campaign using activity updates. Use these to remind people about what you can offer such as any business success, events, or feedback from happy clients. You can also use this to engage with your connections to start a dialogue with people in your network.

  • Include supporting information in your LinkedIn profile to help you stand out from the crowd. You can upload presentations, portfolios or links to websites and blogs to provide examples of your work.

These LinkedIn tips and tricks will no doubt help you aid your job search.

If you’re currently searching for your new role, visit our job site for all our available jobs that will put your new LinkedIn profile to good use! You can also get in touch with us on info@recruit12.com

*per the Jobvite Recruiter Nation Survey

**A CareerBuilder study released in August 2018

***A Jobvite.com survey